About us
For 10 years we have been creating a new quality on the Polish research market
Society and business
01. Foundation
As a foundation, we work to improve the quality of research, popularize the research profession and disseminate knowledge to the public about the state and trends of changes in public opinion in Poland and around the world.
02. Research Agency
Being at the same time a thriving research agency, we perform marketing, social and political research on commission for private and public entities.
The story of IBRiS is a fascinating tale of how a passion for research and understanding society can turn into an unquestionable market success. In 2014, at a time when public opinion was becoming increasingly important in shaping political and business decisions, a group of ambitious researchers, led by Marcin Duma, decided to found the Institute for Market and Social Research (IBRiS). Their mission was not only to conduct research, but first and foremost to provide the public and decision-makers with reliable analyses that could contribute to a better understanding of the mood and needs of Poles.
A decade of success for IBRiS
Just one year after its founding, IBRiS proved its worth by winning the prestigious Pythia Cup for the most accurate poll ahead of the first round of presidential elections. This award, from the respected Jagiellonian University, was the first of many successes to come. In the rapidly changing world of social media and fake news, IBRiS’s precise surveys have become a valuable source of reliable information.
In the following years, the institute consistently built its position. It expanded its pollster network, strengthened its research team and expanded its project portfolio. This strategy of organic growth allowed IBRiS to maintain its independence and build trust among clients and the public. In 2018, the institute was once again honored with the Pythia Cup, this time for accurately predicting the results of local elections, cementing its position as an expert in political research.
The year 2019 brought another breakthrough – IBRiS became one of the founders of EUROSKOPIA, Europe’s first association of independent research institutes. This move not only strengthened the institute’s position on the international arena, but also opened up new opportunities for cooperation and exchange of experience with partners from all over Europe.
The following years brought IBRiS recognition not only in the research community, but also in the marketing and media world. In 2020, the institute took a high, third place in the prestigious TOP MARKA ranking of Press magazine, only to rise to second place the following year, surpassing all international corporations operating on the Polish research market. This achievement showed that an indigenous company can successfully compete with global giants, offering not only high quality research, but also an excellent understanding of the local context.
The year 2022 proved to be a breakthrough – IBRiS was recognized as the strongest brand on the Polish research market in the TOP MARKA ranking. This award confirmed that the institute not only provides valuable data, but also effectively builds its brand and reputation. In an era when trust in research institutions is crucial, IBRiS has distinguished itself as a trustworthy partner for the media, business and public institutions.
In 2023, IBRiS not only retained its leadership position in the TOP MARKA ranking, but was also among the elite three research companies that best predicted the outcome of elections. This achievement is particularly significant in the context of growing social and political polarization. IBRiS’s accurate predictions have contributed to a better understanding of public sentiment and have helped inform informed public debate.
